Managed Conversion Tracking and Technical Maintenance

Three Parts of Your Tracking Service

Initial Custom Implementation

Both managed-service payment options include custom tracking implementation for your first funnel. We design the configuration around your funnel, technology stack, conversion paths and business requirements, then test and validate the agreed implementation.

The architecture may include Google Tag Manager, supported server-side tracking infrastructure such as Stape, Meta Pixel and Meta Conversions API where appropriate. This initial configuration is distinct from the monitoring and maintenance provided after launch.

Explore custom tracking implementation.

Recurring Funnel Guard Monitoring

Funnel Guard performs recurring checks of supported page availability and tracking conditions agreed for your implementation. These checks provide evidence about the specific conditions monitored, not a complete assessment of every conversion or advertising-platform process.

Human Technical Oversight and Maintenance

The managed service adds people-led technical work to the monitoring layer. We retain an understanding of the agreed architecture, investigate supported issues detected during the monitoring period, and provide reasonable maintenance and covered repairs within the agreed scope.

A monitoring result or alert is not a completed technical investigation. Standalone monitoring does not include implementation, investigation or repairs.

Google Tag Manager Maintenance Within the Agreed Architecture

Where Google Tag Manager forms part of the implementation we deliver, the managed service provides ongoing technical oversight and reasonable maintenance of that agreed configuration.

We investigate supported technical issues and maintain the existing implemented tracking within the agreed scope. The same scope boundaries apply to appropriate supported server-side components and integrations included in the originally delivered implementation.

New tracking functionality, materially different conversion-event requirements and major architecture changes are reviewed separately. Managed maintenance is not an unlimited redesign or expansion service.

Supported Monitoring, Alerts and Reports

Monitoring Supported Conditions

The monitoring scope is reviewed for your environment and agreed for your implementation. Depending on the supported configuration, checks may cover page availability, supported Google Tag Manager evidence, supported Meta browser evidence or a supported browser-side request to a configured tagging-server hostname.

A successful check establishes only the signal or condition actually monitored. It does not certify every GTM tag or trigger, conversion event, deduplication result, attribution path, form or checkout interaction. Observing browser-side tracking evidence does not establish downstream Meta CAPI delivery or advertising-platform processing and performance.

Review supported monitoring and its limitations.

Email Alerts for Confirmed Monitored Failures

Email alerts notify you when Funnel Guard detects a confirmed failure in a monitored condition. They identify a supported condition that needs attention; they do not, by themselves, establish the cause or complete a repair.

Separate Periodic Funnel Health Reports

Funnel Health Reports summarize monitoring results over the reporting period. They provide a record of the supported conditions checked and the results observed. These periodic summaries are separate from incident email alerts.

Tracking Issue Investigation and Covered Repairs

Under the managed service, we investigate supported technical issues detected during the monitoring period and provide reasonable maintenance required to keep the existing implemented tracking working as designed.

Covered repairs apply when all of the following conditions are met:

• The problem relates to the tracking implementation we originally delivered.

• The issue is within our control.

• The work falls within the agreed maintenance scope.

• The managed service is active.

Issues outside these boundaries, major expansions and substantial remediation caused by external changes are reviewed separately. Monitoring alone does not provide investigation or repairs, and the managed service does not promise that every tracking or platform issue can be resolved within the included scope.

Your Tracking Infrastructure Remains Yours

You retain ownership of the tracking infrastructure built for your business. The recurring fee pays for ongoing monitoring, technical management, maintenance and the included repair scope.

Your ownership is independent of continued subscription. Cancelling the managed service does not remove your ownership of the implementation built for you.